SEO in Focus

Search engine optimization is a labyrinths combined. It requires a lot of specific skills and strategies that only an experienced individual can possibly handle. On top of that, high quality search engine optimization does not happen overnight or in a couple of days. As a matter of fact, it delivers results by at least six months of persistent use of proven-effective SEO strategies. With that said, this task also demands patience and determination.

People engaged in optimizing websites such as those search engine optimization consultants need to follow a set of rules and practices so that websites promote/ optimized end up up on top of search engine landing pages. Following prescribed SEO guidelines increase the chance of the site being indexed by search engine crawlers.

But then again, there is more to SEO than just following common guidelines. Otherwise, it would have been so easy for online entrepreneurs to see their site on top of Google, Yahoo/ Bing and other popular search engines.

There is that need to use the right kind and number of keywords throughout the content. That way, keyword stuffing that can possibly pull down the website's rank is avoided. There is also an imminent need to avoid using link farms to get links because this can be considered spamming. Truth be told, people engage in SEO marketing has this tendency to resort to futile pursuits.

In all sense, search engine optimization is all about concentrating on strategies that really work. It is all about getting as many high quality links. Period.

Pitfalls in Search Engine Optimization and How to Avoid Them

Achieving a strong online presence requires a lot of effort, time and dedication from a search engine optimization consultant. Why not? Websites need to be optimized for search engines in order to have higher exposure rate all these and more can only be perfectly handled and managed by the SEO consultant. Unfortunately, a large number of online entrepreneurs tend to fall in the hands of people who are not really experts in internet marketing. There are also those who choose to optimize websites on their own.

Whether you consider yourself a SEO specialist or a beginner trying to get a good grasp of search engine optimization or social media marketing, here are some of the most common search engine optimization mistakes that you should avoid:

- Too much flash and scripts on the website.

A website need to be eye-catching. There's no question about that. Apparently, there are many who tend to incorporate too many flash designs that are later left unoptimized for search engine to crawl. What is really important in a website is that it should have enough related and relevant content for search engine to index in the first loading page, otherwise, search engines will not at all be interested in your site. If you really like to use flash design, see to it that it contains text and graphics that are properly optimized for popular search engines.

- Not using ALT tags for content and images.

Search engine optimization consultants generally recommend the use of ALT tags for all contents and images. These tags describe images used in the page. Ideally, ALT tags should also contain some keywords.

Be careful when writing ALT tags and in using keywords. Remember that too much use of keywords can result to keyword stuffing - that can possibly do more harm to your website's page ranking. An effective alternative to keyword stuffing is writing good and informative resources that online users can appreciate.

- Using duplicate content.

Reprinting content, verbatim, from other sources is one big mistake to avoid. Don't be oblivious of the fact that search engine crawlers can easily identify original content from copied ones. Make it your goal to always come up with high quality, original content so that you encourage readers to come back and even subscribe to your website. If you cannot possibly come up with fresh and original content, try getting the services of web content writers from reputable IT outsourcing companies.

Featuring the Screaming Frog SEO Spider

Screaming Frog SEO Spider must be a cool crawling tool you can use aside from the SEOmoz Crawl Test Tool and Raven Internet Marketing Tool. In the first place, this tool provides great metrics and it is absolutely free.

Screaming Frog SEO Spider is a desktop program that can be installed on the computer to spider website's links, images, CSS, script and apps from SEO perspective. Function-wise, this tool consolidates key on-site pages elements for search engine optimization and presents these in tabs by type, allowing you to easily filter common SEO issues. An important feature of this tool is that its generated reports can be exported into Excel file. This way, it is easier to view, analyze, and filter crawl data.

This SEO tool helps make site analysis a lot easier. Why not? This allows the SEO specialist to analyze medium to large sites that would have been labor-intensive and time-consuming if done manually. This tool ensures that the specialist have clear view of every part and aspect of the website - that way, the SEO professional do not miss any redirect, meta refresh pt duplicate page issue.

According to Screaming Frog, the tool provides the the following data:

    * Errors – Client & server errors (No responses, 4XX, 5XX)
    * Redirects – (3XX, permanent or temporary)
    * External Links – All followed links and their subsequent status codes
    * URI Issues – Non ASCII characters, underscores, uppercase characters, dynamic uris, long over 115 characters
    * Duplicate Pages – Hash value / MD5checksums lookup for pages with duplicate content
    * Page Title – Missing, duplicate, over 70 characters, same as h1, multiple
    * Meta Description – Missing, duplicate, over 156 characters, multiple
    * Meta Keywords – Mainly for reference as it’s only (barely) used by Yahoo.
    * H1 – Missing, duplicate, over 70 characters, multiple
    * H2 – Missing, duplicate, over 70 characters, multiple
    * Meta Robots – Index, noindex, follow, nofollow, noarchive, nosnippet, noodp, noydir etc
    * Meta Refresh – Including target page and time delay
    * Canonical link element & Canonical HTTP headers
    * X-Robots-Tag
    * File Size
    * Page Depth Level
    * Inlinks – All pages linking to a URI
    * Outlinks – All pages a URI links out to
    * Anchor Text – All link text. Alt text from images with links
    * Follow & Nofollow – At link level (true/false)
    * Images – All URIs with the image link & all images from a given page. Images over 100kb, missing alt text, alt text over 100 characters
    * User-Agent Switcher – Crawl as Googlebot, Bingbot, or Yahoo! Slurp
    * Custom Source Code Search – The spider allows you to find anything you want in the source code of a website! Whether that’s analytics code, specific text, or code etc. (Please note – This is not a data extraction or scraping feature yet.)

SEO: Providing Better Chances in Online Marketing

 You're right here and we'd love to think that you got here by purpose. Why? This site has so much to offer you. To give you a roundabout, this site provides a collection of time-tested and proven-effective search engine optimization tips, techniques and strategies that are guaranteed to help improve rankings of your website. That way, your website becomes more visible in various popular search engines such as Google, Bing and Yahoo.

Of course, you already know the equation

HIGHER RANKINGS = MORE TRAFFIC + MORE REVENUES

A website better not exist if it is not at all accessed by online users. Why not? That site would not make any changes unless it is found by internet users looking around for a hodgepodge of products and services.

But then, ranking higher on search engine results require technical expertise, ample time and unquestionable dedication. That's why you need search engine optimization services - an already popular online service that is geared to improve online visibility, increase traffic, and eventually convert more sales. This way, you reap more from your investment.