Achieving a strong online presence requires a lot of effort, time and dedication from a search engine optimization consultant. Why not? Websites need to be optimized for search engines in order to have higher exposure rate all these and more can only be perfectly handled and managed by the SEO consultant. Unfortunately, a large number of online entrepreneurs tend to fall in the hands of people who are not really experts in internet marketing. There are also those who choose to optimize websites on their own.
Whether you consider yourself a SEO specialist or a beginner trying to get a good grasp of search engine optimization or social media marketing, here are some of the most common search engine optimization mistakes that you should avoid:
- Too much flash and scripts on the website.
A website need to be eye-catching. There's no question about that. Apparently, there are many who tend to incorporate too many flash designs that are later left unoptimized for search engine to crawl. What is really important in a website is that it should have enough related and relevant content for search engine to index in the first loading page, otherwise, search engines will not at all be interested in your site. If you really like to use flash design, see to it that it contains text and graphics that are properly optimized for popular search engines.
- Not using ALT tags for content and images.
Search engine optimization consultants generally recommend the use of ALT tags for all contents and images. These tags describe images used in the page. Ideally, ALT tags should also contain some keywords.
Be careful when writing ALT tags and in using keywords. Remember that too much use of keywords can result to keyword stuffing - that can possibly do more harm to your website's page ranking. An effective alternative to keyword stuffing is writing good and informative resources that online users can appreciate.
- Using duplicate content.
Reprinting content, verbatim, from other sources is one big mistake to avoid. Don't be oblivious of the fact that search engine crawlers can easily identify original content from copied ones. Make it your goal to always come up with high quality, original content so that you encourage readers to come back and even subscribe to your website. If you cannot possibly come up with fresh and original content, try getting the services of web content writers from reputable IT outsourcing companies.
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